The story of Sophia Victoria Joy began in 2010. Set up by Sophia (her middle names are Victoria and Joy) the family business runs from her Hampshire-based studio here in the UK. She now has a specially selected team of people working behind the scenes to ensure that every product produced is just as special as the original concept she once dreamed up over a cup of tea.
Memories of childhood holidays, lazy summers and cosy winters by the fire or playing in the snow are all a rich source of ideas, woven with the creativity that is Sophia Victoria Joy.