Simplicity isn't plain or boring, it about being grounded, and true to yourself. Supporting ethical consumerism in contrast to a majority industry based on ready to wear fast fashion.
Children are unique and individual, everchanging, they are wild and primitive, messy and playful, loving and caring, their clothing should reflect this. We offer complete self-made clothing, allowing freedom of choice; by choosing one's own fabrics, designs and garment details; the customer is now part of the design process.
Designed and handmade in the UK, inspired by creative imagination and childsplay.
Made to be fun yet practical, high-fashion yet comfortable.