How did the brand start ?
I was about 18 when I started Whats That Label! I knew I wanted to started a clothing company. I knew the direction I wanted to bring my brand but I had no idea for a name. One night I was laying in bed I must of stayed up until 5am in the morning It was driving me crazy! I kept asking myself "What could my brand name be" and then suddenly I said "WHHHHHAATTTTTSSS THHATTTTT LABELLLLLL! BOOOOOMMM I had it! Was so happy.And that How the brand was born!