Tri-1st

Like you, we are people who love being outside, exercising, improving our performance and achieving our goals. We are using the products we sell ourselves and are wholly up to date with the latest gear available. This hands-on approach helps us to offer a carefully selected range of products, which not only give you maximum benefit for your budget but also significantly enhance both your training and racing.

The relaxed and welcoming atmosphere of the shop, our strong contacts with local triathlon clubs, and our willingness to offer honest advice and support have made us popular with triathletes, runners and cyclists alike, whether beginners or elite. Open since July 2006, Tri 1st is proud to be the biggest Cervélo bike dealer in the West Midlands. We also offer a large range of Scott bikes, to suit all budgets and abilities, and an extensive range of running and cycling clothing, shoes, accessories and nutrition.

With its readily accessible location and easy car parking, we are confident that you will find visiting Tri 1st an enjoyable and rewarding experience.