I don't faff about, if you buy something from me it's made with proper butter, happy eggs, decent flour, I prefer brown sugar in most recipes because it tastes nicer.
I do my best to avoid 'e' numbers and artificial, chemical rubbish.
You can come and see my stall in Doncaster market food hall. It's all baked here. It's all fresh and it's all pretty good.
There's a reason I do what I do!