INTRODUCING A REVOLUTION IN ETHICAL SKINCARE
After years of research and development, we are delighted to introduce our innovative formula for ethical skincare.
But what does that actually mean? Well, our products are halal, organic and free from parabens and sls. Furthermore, we are completely against cruelty to animals and have conducted all testing on family and friends (with their enthuiastic support, of course!).
Our signature range of luxury skincare products contains Astaxanthin - one of the most powerful antioxidants discovered to date, described by some scientists as a miracle of nature.
The inspiration behind our brand is Salma Chaudhry who, in 2009, faced every woman’s worst nightmare when she was diagnosed with breast cancer. As Salma began to look deeper into whether there were were any connections between her everyday life and her diagnosis, she was shocked by some of the harmful ingredients used in cosmetics. She also realised that a lot of these products contained haram ingredients and there was no certainty that any of them were in fact halal.
Salma began her journey to develop a skincare and cleansing range which was not only halal but ethical in every possible way, without compromising on luxury and quality.
Our product range consists of 3 key main elements - age defying beauty capsules, anti-ageing creams and a luxury organic cleansing range. All are designed to work in harmony, to nourish and improve the condition of your skin and to prevent skin damage - giving you peace of mind from dawn till dusk.