Primal Europe Ltd

From recreational cyclist to avid mountain biker to competitive athlete, at Primal we offer the highest quality cycling apparel for any discipline, never compromising style or performance.

Primal ambassador Application Terms and Conditions:

Every year Primal chooses a selection of ambassadors to represent the brand. The role involves photo shoots and blog posts of your cycling experience in return for free cycling gear along with other great benefits.

Upload your own photo via your own page and tag us @PrimalEurope and use the hashtag #CouldThisBeYou before December 1st, and we will reply with your image in our post template! Add your photo and complete the application form for a chance to become one of the next Primal ambassadors! Best of luck…


1. No purchase necessary.
2. Competition details form part of these terms and conditions.
3. This competition runs from 8th November 2016 – 1st December 2016. Entries received after this time will not be put forward.
4. Entries are open to residents of the UK.
5. Each user can enter as many times as they like
6. To have a chance of becoming an ambassador, entries will need to submit a photo that best encapsulates the phrase ‘Could this be you?’
7. Contestants selected to become an ambassador will be contacted after the finish date
8. The winner agrees to the use of their name, general location, and photo entry and will cooperate with other reasonable requests by Primal
9. Using false details will result in disqualification.
10. Though posting or submitting image content you grant Primal the license to show submitted content on Primal’s Facebook, Instagram and Website; attributing it to your username, wherever possible.
11. You must comply with Facebook and Instagram's terms and conditions of use including but not limited to any rules relating to the entry of promotions on Facebook.
12. No group or mass entry software may be used to enter the competition.
13. The Winner’s details will be announced on Primal’s Facebook and Instagram page. Only the first name and image entered will be divulged.
14. By entering this competition, you agree that Primal has permission to send marketing emails to the address supplied. Your details will not be passed to any third parties.
15. Of course you will retain copyright of your submitted picture/User Content.
16. By applying you release Facebook and Instagram from any action or claim arising out of the promotion. Any questions, comments or complaints regarding the promotion must be directed to Primal and not Facebook or Twitter.