He says "Frequently, potential clients misunderstand the role of the Professional Toastmaster.
They are concerned that he will make the occasion too formal - stuffy even. In fact
modern qualified toastmasters focus on being an efficient 'general manager' at the
event. He makes sure that whatever is due to happen - actually does. And that
it is on time. Naturally he is very aware of the correct way of doing things and
often will advise on protocol and tradition - but he is aware that usually enjoyment
is the key to a successful occasion.