No.6 Mortimer

From the start of June, Ruuby, London’s go-to digital beauty concierge service, will open its first concept salon in partnership with No.6 Mortimer, a new luxury beauty concept store in the heart of London’s West End.

Ruuby x No. 6 Mortimer will Pop-Up at One Fitzroy in Fitzrovia for an introductory period, showcasing leading prestige products from some of the biggest names in beauty, including Darphin, Bobbi Brown, Bumble & Bumble and MAC.

Clients will be able to book their appointments directly via the Ruuby app or site (with a 15% discount!), or directly with the concierge team at the store.

The new salon is at the epicenter of beauty innovation, providing a dynamic space for women to learn more about the future of beauty through a range of ‘Pick and Mix’ services, interactive experiences and after-hours events, in partnership with industry experts and leaders.