I graduated with Honours in Communications & Mass Media from Glasgow Caledonian University in 1994 specialising in Marketing, PR and Broadcasting. With 18 years of experience in marketing across a wide range of sectors including: tourism & leisure; local government; logistics; manufacturing; professional services and creative industries, I have gained an keen ability to market to diverse audiences both business to consumer and business to business, a firm grasp of effective stakeholder communications and a talent for effective marketing on any budget.
My expertise is in strategic marketing, brand development & management, tactical & campaign marketing, advertising & promotions, agency liaison and marketing project management. I have a track record in assessing the marketing needs of the client and developing achievable marketing strategy and plans which deliver on agreed goals within agreed budgets and times.
I set up McMillan marketing in 2007 and since then have continued to work successfully with both SMEs and large corporations across the public and private sector.