LovEco

LovEco is all about bringing together the best of sustainable fashion. We represent, innovation, quality and craftsmanship and our goal is to help reduce waste and banish unethical practices in the fashion industry.

We firmly believe in creating your own style and looking great – in a responsible and environmentally friendly way. To avoid buying cheap throwaway clothes but buy more into items you will truly cherish and continue to wear.

Fashion is an art we can all embrace and experiment with. The joy of wearing a much loved garment again and again, coupled with the fun of matching it up with something new is part of the fun in establishing our own style. The constant change and evolving of fashions is what makes it so interesting for so many. We don't believe however, that this quest for the new should be at the expense of our planet and those most underprivileged around the world.

Having spent many years of our lives - and friendship! - in the London borough of Islington, we feel well placed to see not just emerging fashions but the growing desire for a more ethical kind of fashion and purchase. Our whole ethos is built around creating a fabulous look whilst doing our bit to protect the environment.

With backgrounds in fashion buying and media, we decided to combine our experience to bring together a collection of fantastic affordable ethical fashion brands to be sold online and in pop up shops across London. We want to make it easy for customers to find and buy the best eco friendly fashion brands out there today.

Any queries, comments or feedback please do get in touch. We are always looking at how we can improve things our end so would love to hear from you.