Initial Rewards

Initial Rewards is UK’s leading provider of loyalty software, rewards technology and promotional merchandise. We offer our clients a wide range of services that include end-to-end campaign management, branded merchandise, loyalty schemes, bespoke events, and hospitality and ad-hoc promotions.

Initial Rewards has been serving our clients for the last decade in a number of capacities. The company began creating branded merchandise in 1986 and has since evolved into an end-to-end loyalty and rewards platform that serves 85% of the European gaming market and 66% of the newly emerging market in the US. Over the last year, the company has utilised our rewards software platform and promotional expertise to partner with Europe’s most successful B2C companies in order to deliver maximum campaign results.

We offer three main services to our clients: rewards, promotions and redemption software. With our most successful campaigns, we use a combination of all three to achieve maximum results. With every project we execute for our clients, we offer industry expertise and agency creativity. We employ staff with over 100 years of collective loyalty experience and because of our global presence; we are able to consult on industry trends, what marketing and PR tactics work and how to execute on a worldwide scale.

At Initial Rewards, we view every client as a true partner and not just a piece of business. We spend at least 33% of our time understanding the client’s brand promise and USP before beginning work. We take pride in every outcome and treat every project as if it were our name on the label.

At Initial Rewards, we are changing loyalty and believe that loyalty should be rewarded, don’t you?