Ikigai Designs

Danial Bradford, the man behind Ikigai Designs has had a nomadic adult life. Living, working & travelling various countries for more than 10 years - visiting beautiful destinations such as Australia, Canada, Japan & New Zealand to name a few.
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His love for travelling led him naturally to photography. Wanting to capture the memories for him to share with others. His hobby quickly developed into a passion & career.
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Whilst he lived in Japan he came across the Japanese word - Ikigai.
生き甲斐
The concept of Ikigai means 'a reason for being' or 'the value of one's life'.

This love of life & fulfilling every moment of it, is what his photography, stories & designs are there to reflect.