I Love MCR is an independent organisation which was launched in reaction to the infamous riots in Manchester (and Salford) during the summer of 2011. A catalyst to rise against anti-social behaviour, harness the energy of people and express our unconditional love of the city.
Out of the carnage came creativity. It all began with a social media and guerrilla marketing campaign and – with the help of Manchester City Council – the logo has become an incorruptible symbol of civic pride, resilience and a platform for people who love Manchester used to promote the city we love.
We’re as Manchester as it gets. A small band of incorruptible, like-minded individuals who are Manchester-born & Manchester-bred and who share the same passion; affection for our city. We are cool, cultured, cosmopolitan – just like Manchester. We love Manchester and we hope you do, too.
Our heart’s in the right place.