Cool Dude Life

“In eternity there is no time, only an instant long enough for a joke”

We are CoolDudeLife, three brothers, who mix British quality with Italian cheekiness and vivacity and who live by one principle: Pleasure. Pleasure for us is the root of everything, the raison d’etre, and there is nothing which gives us more pleasure than taking one long sniff and smelling our name in one armpit.

Taking our inspiration from Pascoli’s theory of the Fanciullino, and from the fact that, unlike Pinocchio, we don’t want to become real boys, we constantly engage with our inner Burattino: that undying source of unbridled vitality, purity and mystery that is true childhood.

Men are nothing more than children who doubt, and the truth is that we have never grown up; we have never completely left that primordial state where every small detail is a great discovery, every line a legend and every shadow a myth. We have channelled all of this immaturity into high quality products, which aim to awaken the happiness of infancy within the user. As Breton would say, we have imagined a galloping horse on a tomato.