"If you penetrate behind the famous shop front at 3 St James's Street you find that Berry Bros. are a firm of surprising contrasts. The list of their clientele since 1698 reads like the index to a politico-social history of England: yet, today any number of regular customers drop in and take away a bottle or two in a carrier bag. Moreover they receive as warm a welcome as a millionaire restocking his cellar"
(The Times)