Creativity
Our Definition:
Creativity is presenting life and ideas in new and refreshing ways. It's about looking at things from a different perspective; turning the tables; presenting what's 'old hat' in a cutting-edge way; stopping people dead in their tracks; catching a mood or a 'vibe'; putting a spin or a twist on something; and resonating with people.
Have you ever put two things together that haven't been joined before and been pleased with the result?
That's creative.
Being creative is taking something old and fashioning it into something new and thought provoking; taking what is usually banal and making it unique. It's going beyond the obvious into new territory. And that's where we come in...