Alexandra Sports

Stores in Portsmouth & Winchester

As one of the UK's leading running and fitness specialist retailers we pride ourselves on our industry leading technical product knowledge and excellent customer service. Established in Portsmouth in 1981 we specialise in combining customer care with technical knowledge to produce a great shopping experience.

Harnessing a deep understanding of running and fitness biomechanics (the way your body moves), as well as technical product knowledge that will impress hardcore product geeks, we use this expertise to match you with the most suitable pair of trainers for your individual biomechanics and needs. Let's not get too carried away with just shoes! We also supply a fantastic range of running and fitness apparel, accessories, sports nutrition, electronics as well as a range of supplementary services such as: video gait analysis, accelerometer-based gait analysis, custom moulded orthotics, shoe modifications and repairs, in-shoe corrections, bra-fitting, racket re-stringing and more!

Although we have been retailing online since the year 2000, we have always been very much focused on in-store service so we admit that we have never been an E-commerce leader; but with the launch of this website we have decided to carry across everything we have learnt about selling shoes and our customer service heritage to the online environment and invest a lot more into serving our website customers better.
Our aim is to become the UK's number 1 specialist sports retailer at both in-store and online customer service within the next ten years. By being big enough to serve effectively, but small enough to care, our aim is not to be the biggest, but certainly the best!