ABC UK - (Audit Bureau of Circulations)

Our industry Stamp of Trust underpins the way advertising is traded across the converging media landscape in the UK and beyond. When you see the ABC logo you know that you are looking at claims you can trust.

We have two roles:
-We bring the industry together to agree measurement and process Reporting Standards that define what counts and determine best practice. Reporting Standards are constantly evolving to keep pace with industry developments.
-We offer independent audit and compliance services, delivering certification which verifies that data and processes meet industry Reporting Standards.