Mcgregor Norvic Limited

Dainese - Style, Safety Protection, Sensible Biker Wear and Accessories

The Dainese trademark was created before the company and is shaped like a little devil. Dainese needed an incisive symbol, which could provoke, express a sense of escape and a bit of transgression, but above all adventure and discovery. The Dainese trademark represents an adventure started in 1972, towards objectives, which were yet to be fully discovered, the very objectives which became the corporate mission across the years: "Head-to-toe protection for people who engage in dynamic sports".

More than 30 years ago Dainese set out for a journey which indeed led the company to "pave new ways", first by introducing leather suits and head-to-toe protective clothing in the world of Motorcycling and then by developing the "No Impact" line for sports in which protection is pivotal, such as Skiing, Snowboarding and Mountain Bike Downhill. Dainese achieved many goals, often riding side by side with great motorcycling champions. This is the origin of the Dainese values, which are closely tied to technology, research, safety and the human being. They all became part of the Dainese trademark, which evolved along with the company and went through a series of major and minor graphic redesigns.