Heart West Country

Heart West Country is a regional radio station owned and operated by Global Radio as part of the Heart network, broadcasting to Bristol and Somerset 7 hours a day, and the rest from London. It launched on 16 July 2010 as a result of a merger between Heart Bristol (formerly GWR FM), Heart Bath (formerly GWR FM Bath) and Heart Somerset (formerly Orchard FM).HistoryThe regional station originally broadcast as three separate stations - GWR FM began broadcasting to Bristol in October 1985, following a merger between Radio West and Swindon's Wiltshire Radio. Two years later, GWR launched a separate service for the Bath area (although some local programming was simulcast with GWR Bristol). Meanwhile, Orchard FM began broadcasting to Somerset in November 1989 - the station was bought out by GWR Group as part of its acquisition of the Orchard Media Group ten years later.In 2005, the GWR Group merged with Capital Radio to form GCap Media - shortly afterwards, Orchard FM and ten other stations (outside of the company's primary target area) were put on sale. The sale was called off a few months later because of lower than expected bids. In November 2008, GCap was taken over by Global Radio.GWR in Bristol & Bath and Orchard FM were rebranded as Heart on 23 March 2009. On 21 June 2010, Global Radio announced it would merge the three stations as part of plans to reduce the Heart network of stations from 33 to 16. The new station began broadcasting from the 'West Country Broadcast Centre' in Bristol on Friday 16 July 2010, leading to the closure of studios in Taunton.