Central Gaming

Central Gaming was founded upon bringing a very small number of experienced industry professionals, with shared ideals, together; because when you have the right people, in the right place, at the right time, at an optimal cost, you create an environment conducive to maximising probability of success.

Ask yourself one key question...What is my purpose? What am I passionate about? Everyone at Central is driven by one thing…creating value; because with value comes growth and scalability. With value you are responsible for delivering something that improves the industry in which you operate. You are daring to challenge and change the way people engage with products and their perception of the industry.

Value creation is contingent upon figuring out the right product to build, the product that a customer will want to pay for. If you make something nobody wants, it does not matter whether you are on time or budget, whether everyone worked well together and you have all the boxes in the checklist ticked. We are not in business to extend an existing product, selling side bet solutions to prolong life-cycle. We utilize our resource competencies to innovate, bringing fresh game designs that appeal to both the traditional player and the tech savvy prospective. If you want to change for the better you must push boundaries, offering a product portfolio that delivers benefits to compliment the diverse consumer segments.

Our destination, as well as our start point is underpinned by our vision of value creation. So we prototype, prototype, prototype, because experience provides definitive answers far quicker than theoretical discussion. We think of product development as a series of systematic experiments, testing value hypothesis against vision. We concept and split test and if at any point we move away from value generation, we change direction. We employ this strategy, have a product road-map, a point of view about our partners and an eye on competitors. We have an idea about who are customers will be, but no definitive answers. We validate our learning by harnessing the power of small batch size to reduce up front investment. We methodically standardise those processes that can be standardised, so that from day one everyone engaging with our products sees the benefits. We stop production and investigate issues as they arise; so while physical production slows, productivity never diminishes, because shortcuts today slow progress tomorrow. We do what others wont, in pursuit of achieving what others cant, because we believe that future prosperity is determined by the ability for the collective to imagine what the future of gaming could look like.

The result…Central Multi Wheel and we believe such a bespoke product offers unparalleled opportunities for creative game design. We are truly excited with the product potential and we want to share this with you.

General Information

Website - www.centralgaming.co.uk
FREE PLAY GAMES - www.centralgaming.co.uk/play-games.php

Find us on Twitter @CentralMWheel
twitter.com/CentralMWheel

Vimeo - CentralGaming
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