Decorative print finishing is an effective communication tool when planning marketing campaigns through the medium of print. Decorative print finishes can be used to increase user interaction, add value, demonstrate brand category leadership, enhance sensory experience and even stimulate debate in social media circles.
It can be used across items such as packaging, magazine front covers, promotional items, direct mail, point of sale and social stationery. Finishes such as metallic foil, varnishes, scratch off latex, fragrance burst, light/heat sensitive ink, glow in the dark ink or soft to touch lamination can create a spectacular visual or sensory experience.