The Butterfly World Project was a developing visitor attraction in the village of Chiswell Green, on the outskirts of St Albans in Hertfordshire, UK, dedicated to showcasing and promoting learning about butterflies.LaunchThe project was started by lepidopterist Clive Farrell, and was launched in 2008 at the Royal Society in London. Farrell secured a number of high-profile patrons for the scheme, including naturalists Sir David Attenborough and Professor David Bellamy, gardener and broadcaster Alan Titchmarsh, actress Emilia Fox, and barrister and politician Baroness Helena Kennedy.The site at Chiswell Green is adjacent to the Gardens of the Rose and construction has been underway since 2009. Four phases of development are planned. Terra Firma landscape architects worked with client Clive Farrell, artist and garden designer Ivan Hicks and Chrysalis Architects on the project masterplan and detailed proposals.OpeningThe Butterfly World site has been open to the public since spring 2009.Phase IThe site comprised a butterfly-shaped chalk garden, wildflower meadows designed to provide a habitat for butterflies, a shop, cafe and plant boutique.