Boddycopy

A good copywriter should be creative. A great copywriter should also understand the product, the market and how to sell. With a first class degree in chemistry, a successful track record in medical sales and marketing experience gained in the insurance industry, I understand how to get the right message to your target market, no matter how technical the product.

Five years as copy chief at Ciba-Geigy's in-house advertising agency means that as well as being able to produce great copy, I'm also used to taking briefs and getting client approval. Whether it's a product launch or a fresh campaign, five 'Pharmaceutical Marketing' awards for both direct mail and adverts are the proof that I can produce winning creative copy time after time.