BackBliss Lotion Applicators and Back Scratchers are sold specifically to help everyone reach that awkward middle part of their backs. Traditionally only about 10-15% of the population can reach this area with ease, so this means that the back is often forgotten, simply because it is difficult to get to. Owning a BackBliss Lotion & Cream Applicator means that you can apply your prescription ointment, medical cream, suntan lotion, self tan, body moisturiser or butter easily for healthy and nourished back skin.